Dr. Simi Threw the Party of the Year! SIMIFEST

The Bicentennial Park was transformed into the epicenter of fun with the first Simifest! More than 15,000 souls vibrated to the rhythm of music and the infectious joy of Dr. Simi. For 12 hours of pure energy, the stage came alive with electrifying performances by Anderson .Paak and the Free Nationals, Jungle, Plastilina Mosh, Technicolor Fabrics, Motel, Ely Guerra, Ruzzi, and Romoo, who had everyone jumping and singing.

But Simifest was much more than a music festival. Attendees experienced unique interactive moments that turned the event into an unforgettable celebration. The Factory of Joy was a resounding success, where fans personalized their own SimiPlushies as unique souvenirs. SimiRadio's energetic beats got everyone dancing, while the Simigarra—with its giant SimiPlushie and the coveted Simi Jedi Fan—drew crowds eager to win exclusive prizes.

Various brand stands also turned into vibrant hubs of interaction. At Eternal Secret, visitors snapped photos, received product kits, and even got Dr. Simi tattoos while flaunting spectacular hairstyles. ALFA offered unique erotic experiences and chances to win various items. X-GEAR kept the energy high with popsicles, electrolytes, and product tastings, while Similandia invited people to dance and purchase Dr. Simi souvenirs.

A standout moment was the SíMiPlaneta pavilion, where participants united to create over 23,000 Life Bombs—a bold gesture of commitment to environmental regeneration. And of course, the tradition of throwing SimiPlushies onto the stage—an act of affection and gratitude that has become a cultural phenomenon—was celebrated with great fervor.

With this first edition of Simifest, Farmacias Similares reaffirmed its commitment not only to health but also to fun and environmental responsibility, leaving everyone eagerly anticipating next year’s celebration.